GLAMI Expands into Poland reinforcing its position as
a top European Fashion Discovery platform
Starting from October 2023, GLAMI.pl becomes the latest addition to the GLAMI.group, a fashion technology company founded in 2013 in the Czech Republic.
The company is driven by a mission to provide an exceptional online experience, aiming to delight both its customers and partner e-shops and brands. It attracts over 47 million monthly visitors across 13 countries, offering users a selection of over 15 million products from 4,600 e-shops and an extensive variety of more than 38,000 brands in all markets.
GLAMI.pl, with a dedicated local team of 20 professionals based in Wroclaw, Poland, aspires to become the number one fashion destination leveraging artificial intelligence, available to everyone who is looking to buy clothes, footwear and accessories online. Key local and international ecommerce partners such as e-obuwie, Modivo, Answear, Sportano, Spartoo and Remix start working with GLAMI, offering to the visitors almost 1 million products from more than 500 brands and 15 e-shops.
For the users, GLAMI simplifies fashion discovery and shopping through continuous investment and utilization of Artificial Intelligence which leads to smart categorization and fashion selection tailored to each individual. At the same time, GLAMI’s partner e-shops benefit from a consistent flow of quality traffic and new customers.
With its entry in Poland, GLAMI embarks on a new chapter strengthening its robust presence in Central Europe. Igor Smolny, Head of Market Development GLAMI Group, states, “We are thrilled that our advanced tech platform with its latest features and internal product and development resources will be available now to every Polish customer and fashion retailer. Over the past couple of years GLAMI has made substantial investments in implementing machine learning technologies into its tech stack and has achieved excellent results in personalized product recommendations, similarity and scalable content management models. By entering Poland, both our users and partnering e-shops will benefit from these technologies. We embark on our mission to become the first choice for Polish users when it comes to searching and finding fashion.”
“The launch of GLAMI.pl unites a highly experienced local team based in Poland with deep knowledge of the market and an international team based in Prague that will continue to drive further development. It also provides our current connected e-shops access to the attractive Polish e-commerce market. Our plan for the upcoming months is to onboard more partners to our technological platform and further accelerate their growth. We are excited about this step, which aligns with our long term strategy – to build the best and most recognised online fashion discovery platform in Europe,” comments Ján Kešelák, CEO GLAMI Group.
Through AI-powered solutions, GLAMI provides a technology that many smaller e-shops may not have the means to invest in on their own. Hyper-personalization helps shoppers navigate the overwhelming e-commerce landscape and make purchase decisions faster, all while improving key business metrics on the backend.